As a customer you have the benefit of a personal profile which you can update with your health, personal and billing information. FitForm is a platform that is intended to be a marketplace for any and all of your health needs. As a free member, you can shop any and all local and online services and products, manage your profile, and see promotional (free) videos. All Access VIPs receive an up graded profile featuring: access to discount rates on any service offered by the merchant, Access to premium video content, Rewards credit of $5 for every $100 you spend as an All Access Member. Rewards can be spent on anything FitForm has to offer.